Tera in Forbes

Independent Country Musicians Are Reaping The Benefits Of Live-Streaming In Quarantine

Initially, Tera Lynne Fister’s biggest fear was the loss of income from gig cancellations. “As you can imagine, being an independent artist in Nashville does not bid well on one’s checkbook,” she said, but live-streaming saved her financially and artistically. “I could see the colors in the flowers again. Not only was I beginning to have a small source of income, but I was promoting my music to a new audience. I can connect with artists and musicians, companies, industry folks I had never reached out to before.”